The iGaming industry, which encompasses online casinos, sports betting, poker, and also other forms of gambling online, has grown exponentially lately. A significant driver on this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending on the tra
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the exchanging of online ad space. At the heart on this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nevertheless they operat
In today’s digital age, businesses rely heavily on website marketing to reach and build relationships with their audience. But how do companies determine if their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into a crucial component of marketing strategies, providing busi